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MAC Cosmetics Debuts Retail Pilot

Queens location in New York City features unique concepts such as custom palettes and a mobile store portal.

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By: Melissa Meisel

The latest creation at MAC Cosmetics is brick and mortar with a twist! New concepts are featured in a retail pilot in the heart of Queens, NY.

The location includes an art studio station equipped with iPads featuring a range of customizable makeup looks that can tried on instantly through AR-powered virtual try-on mirrors, designed for consumers to explore, learn and curate their own wardrobe looks and techniques.  Also to better personalize the in-store experience, M·A·C will also be offering new services like Make Your Own Palette and custom foundation.

 While in-store, customers can also visit maccosmetics.com and be automatically routed to a mobile store portal where they can book appointments, view artist profiles, save and favorite products, access ratings and reviews and make self-service payments.

Check out this video for a peek at this innovative new retail concept.

 


 

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